Nov 9, 2018
Content Creation

How to Make Content That Stands Out


e live in a world where people are inundated with things to consume. At any given moment, your customers attention could be dedicated to scrolling through Instagram, retweeting on Twitter, browsing YouTube, or any number of things. How do you ensure that you create content that stands out in this noisy digital landscape?

The Key to Good Content is a A Message That Resonates.

In the endless scroll, consumers are looking for content that resonates with them. They want to see a part of themselves, their friends, or their lives in Instagram photos or blog posts. Otherwise, it won't be relevant to them. So the key to creating good content is creating content that resonates with your consumer on a personal level.

Put yourself in your customer's shoes. You are a busy person, with a million things to do each day, and you escape to social media to get your mind off of it. What stops you from scrolling through thousands of posts? You find one that strikes you on a personal level. It's not wonder serve-all posts like "5 Things To Do To Be More Productive" still reliably get thousands of views - it's because they resonate with pretty much all people who aspire to be better in their personal and professional lives.

Keep It Real & Honest

As much as consumers want to see content that is relevant to them, they can also easily call bullshit on superficially written content made by someone who doesn't actually understand the . Here at Urban Harbor, we get that - which is why we take extra care to employ a diverse audience of content creators so that our digital assets come across as genuine.

Writing salient content is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to writing good content, but we like to think we have it down pretty well.

When you go about creating content for your brand, think about how your customers want to relate to it. Do your customers aspire to the simplicity that your brand conveys? Do they want to associate themselves with the professionalism of it? Or do they enjoy the carefree distraction that your brand provides? You first need to identify the emotion that you want to incite in your customers.

Common Emotional Goals of Good Content:
  • Aspiration - customers want to be more like those featured in the content
  • Distraction - customers want something to take their mind off of day-to-day life
  • Enlightenment - customers want to learn something new
  • Engagement - customers want to take action on something they care about

Once you decide what you want your users to do after they consume your content, you're much better suited to craft content that is going to meet those needs.

Now, The Hard Part

Creating engaging, genuine content is hard for many brands because it requires a level of specialization across different content forms, from photo captions, to videos, to blog posts. We know that content creation can be overwhelming for brands, so we ensure you never have to worry about it.

Our Content Creation Services
  1. Thought-leadership in your industry or topic-area
  2. Video Content for use across Instagram, Facebook, TikTok, YouTube, and more
  3. High-Quality Photos for your website and social media accounts
  4. Professional Animations and explainer videos to help clarify your purpose

We can help take the hassle out of content creation. Contact our team today to learn how.